FAW Hongqi launches global strategy for new energy vehicles

Shanghai (Gasgou)- On January 8, 2023, FAW Group’s premium automobile brand Hongqi will hold a grand ceremony to announce its global new energy vehicle (NEV) strategy. and product planning.

Under Hongqi’s integrated brand structure, there are four sub-brands: “NEV”, “energy-saving vehicle”, “Hongqi top-level car” and “supercar”.

Photo courtesy of Hongqi

In particular, under its NEV sub-brand (called “Hongqi NEV” for short), Hongqi will strive to make all its models electrified, FAW Group Chairman Xu Liuping said.

From the beginning of the second half of 2022, Hongqi will put all its innovation resources and new production capacity into NEV development, and stop investing in traditional oil-fueled vehicle R&D and production capacity building.

The Hongqi brand aims to reach its annual sales target of 1 million units by 2025, of which more than 500,000 are planned for NEVs. By 2030, the automaker expects full-year vehicle sales to surpass his 1.5 million units, with the NEV segment becoming the mainstay of sales.

The brand also sees opening up the overseas luxury car market as one of its key strategic missions. The automaker therefore aims to launch over 700 Hongqi experience spaces, over 1,000 service his outlets, and 600,000 refueling points outside China by 2025. 25% or more by 2025 and 2030.

Photo courtesy of Hongqi

At the launch ceremony, Hongqi unveiled the brand identity of its NEV sub-brand. It embodies the brand’s determination to focus on NEV and green smart mobility business.

Photo courtesy of Hongqi

Photo courtesy of Hongqi

Photo courtesy of Hongqi

The all-new design language of Hongqi NEV has also been unveiled to the public. Headlights utilizing holographic technology, a sharp waistline, pearlescent taillights and a cockpit featuring multi-dimensional smart connections and interactions stand out.

Photo courtesy of Hongqi

Hongqi NEV conducts research and development based on FME architecture for premium smart electric vehicles. This architecture includes his HME, which specializes in the research and development of high-performance safety batteries, high-efficiency electric drives, high-power smart power replenishment, and smart driving safety chassis systems, as well as the EEA (Electric / Electronic Architecture), autonomous driving, Focuses on cockpit systems.

The automaker will complete the entire FME R&D work in the first half of 2023, at which time it will hold approximately 10,000 patents, software copyrights and other intellectual property.

At the launch event, Hongqi hinted at three FME-based NEV models.

Photo courtesy of Hongqi

Codenamed E001, the B-segment all-electric sedan features a range of 600km to 1,000km and can accelerate from 0 to 100km/h in about 3 seconds. Equipped with a rechargeable, replaceable and upgradeable battery, this model is expected to hit the market in late 2023.

Photo courtesy of Hongqi

Codenamed E202, the B-segment fully electric SUV is designed for families and is expected to go on sale later this year. With 800V supercharging technology, it can run up to 300km on a 5-minute charge. Equipped with air suspension and intelligent all-wheel drive system.

Photo courtesy of Hongqi

The other is the flagship all-electric sedan in the C+ segment, codenamed E702, due to debut in early 2024.

Hongqi NEV plans to roll out 15 NEV models covering sedan, SUV and MPV sectors in the next three years.