Rolls-Royce says ultra-rich will continue to buy luxury cars
The economic slowdown hasn’t stopped the ultra-rich from buying Rolls-Royces.
“Orders here have not declined in recent months,” Rolls-Royce Motor Cars chief executive Torsten Muller-Oetves told Bloomberg Television. “I’m cautiously optimistic about this year.”
Rolls-Royce isn’t recession-proof, but its global customer base has somewhat protected the luxury car maker, the CEO said. The British company is having a record year in 2022 as he delivers over 6,000 vehicles.
Germany’s BMW AG-owned Rolls-Royce plans to sell only battery-powered cars by the end of the decade. specteran all-electric coupe with a 4.4-second sprint time from zero to 60 mph.
Specter orders, which are expected to arrive in the fourth quarter, “exceeded our highest expectations,” said the CEO, adding that the brand is attracting new customers because it is electrified.
According to Müller-Ötvös, the luxury market as a whole is likely to cool somewhat this year, and while it is encouraging to see an uptick in travel from Asian countries, it is difficult to predict how China will develop. It’s too early.
“I foresee a similar growth pattern in China once the pandemic is over,” he said. “The rest of the world is pretty stable.”
rolls royce sale 8% increase Last year’s sales reached 6,021 units. Rising demand in the Americas offset falling demand in China, with customers spending an average of around €500,000 ($537,100) per his vehicle. The Cullinan, the brand’s first sport utility vehicle, is Rolls-Royce’s best-selling model, accounting for nearly half of deliveries, he said.
–Wilfried Eckl-Dorna (Bloomberg)
– With the help of Guy Collins and Alix Steele.
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