Finally, we have Ready on Demand, a scalable platform for sound systems that can also be upgraded over time. It’s effectively a platform that can be branded and equipped with anything from the most basic entry-level car to a Rolls-Royce. Upgrading is the real winner here. Similar to in-app purchases.
Consumers can purchase, upgrade, and customize the sound system that comes with their vehicle. This provides another way for OEMs to make a few bucks. According to Harman, “Consumers now drive well over 200 billion smartphone app downloads annually, which equates to two to three app downloads per person per month.
Armin Prommersberger, senior vice president of product management at Harman International, said: “Harman’s expertise in audio, system integration and user interface development enables Ready on Demand to replace audio’s traditionally complex retrofit upgrade process with consumers creating and customizing an in-car listening experience with just a few clicks.” Make it as quick and easy as you can.”
https://carbuzz.com/news/harman-revolutionizes-in-car-entertainment-for-the-sake-of-safety Harman’s new heads-up display and infotainment system revolutionize safety