Ford Super Duty truck is first test of new quality assurance

The company scrutinizes nearly every prototype, and engineers scrutinize every nook and cranny of new trucks. Murray says over 600 examples have been built and scrutinized in his detailed three-hour quality assessment.

“They’re calling every day about what to do,” Murray added, adding, “These products matter. Quality matters. Good enough isn’t enough. We have to exceed expectations.” We have to work hard,” he said.

This isn’t just any truck. Super Duty pickups must withstand relentless abuse, tow heavy equipment, carry equipment and withstand off-road impacts. So they should be constructed properly. No excuses for the poor quality here. Engineers have experts in every factory to inspect every aspect, from seats, engines, transmissions and even sheet metal, to make sure these components exceed Ford’s standards. increase.