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VW dealers are seeking answers from Scout EV brands after being surprised

On Friday, May 13, Andrew Savvas, Head of Sales and Marketing for VW of America, sent a letter to 650 dealers of the brand confirming that the scout is an independent brand within the VW Group and has no complaints about its products. Did.

This letter did not seem to ease dealers’ concerns about VW’s plans.
Dís believes German automakers can hold a 10% market share for all brands in the United States and asked VW of America CEO Scott Keogh to do so by the end of the decade. Keogh says it would be difficult to reach that goal without “playing” in the pickup segment, which accounts for about 15% of the total US market.

Arno Antlitz, CFO of the VW Group, said the scouts will be “independent units and brands managed independently within the Volkswagen Group. This is a new group steering model, which means agile and synergistic. Matches small units that have access to our technology platform to take advantage of. “” No new units and brand executives have been nominated.

US VW dealers have been asking for pickups in their lineup for decades, said another dealer speaking on anonymous terms. Automotive News.. Dealers said that if the VW Group intends to sell scout cars through the franchise, “I hope they will have the first crack at least after all we’ve come together.”

https://www.autonews.com/dealers/vw-dealers-want-answers-scout-ev-brand-after-being-caught-guard VW dealers are seeking answers from Scout EV brands after being surprised

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