Technology

Virgil Abloh and Mercedes Maybach create the ultimate legacy car

The collaboration between the late Virgil Abloh and Mercedes-Maybach culminates in the launch of a limited edition custom S-Class and capsule collection inspired by Project MAYBACH.

On April 5, 2022, Mercedes-Maybach announces the final chapter of Project Maybach. Working with a trusted partner, the late Polymas artist, architect, creative director, fashion designer and philanthropist Virgil Abloh. Designed in collaboration with Gorden Wagner, Chief Design Officer of Mercedes-Benz Group AG in 2021, the vehicle was completed before Abro’s timely passage in November, with 150 strictly limited runs. available. The launch will coincide with the release of the capsule collection designed by Virgil Abloh in collaboration with Off-White ™. Developed in connection with the Project MAYBACH electric show car, it is only available at the Off-White ™, Farfetch, Maybach Icons of Luxury online store, and the Off-White ™ store in some markets.

For over a century, Mercedes-Maybach has defined the boundaries of luxury experiences. Limited edition Meibach by Virgil AblohWell equipped Mercedes-Maibach S-Class S680 (Total fuel consumption of WLTP: 14.3-13.4 l / 100km | Total CO2 Emissions: 326-304 g / km)1 We continue this tradition. Created by Mercedes-Benz’s most professional customization and craftsmanship team in the manufacture of Sindelfingen – the car exterior features a unique two-tone combination created for Project MAYBACH. The upper part of the vehicle is painted black with shiny obsidian, and the lower part, side flanks and special forged rims are painted sand.

The highest level of craftsmanship is inherited in the car with the same two-tone color scheme. The four-seat configuration, steering wheel, doors, lower dashboard and ceiling are lined with black and sand-colored nappa leather, with sand-colored decorative trims and strips. The high-pile floor mats are black and embroidered with sand-colored leather edging and the Mercedes-Maybach logo. To accentuate the monolithic look, the window frame is painted and the special Mercedes-Maybach and Virgil Abloh logos are engraved in the center of the piano black on the center console, rear cushions, headrests and door sill panels.

Unique to the limited edition S-Class is a bespoke user interface that provides drivers with an even more luxurious variation of the state-of-the-art Maybach MBUX suite. Enrich your digital content with carefully selected visual elements. From home buttons with colored borders and brand logos to show editions, to profile pictures adorned with gorgeous fashion accessories. The result is an even more intuitive vehicle that creates a unique limited edition style from exterior to interior. The moment the driver spends on the road is constantly rising.

All guests will be provided with a special custom-made wooden box covered in sand-colored nappa leather embroidered with the Mercedes-Maybach and Virgil Abloh logos. The gift box contains a 1/18 scale replica of the limited edition car, two car keys, and a carabiner hook. In addition, customers will receive a special car cover with the Mercedes-Maybach and Virgil Abloh logos.

The Capsule collection – Also released April 5, 2022 – Designed by Virgil Abloh with Off-White ™ in connection with the Project MAYBACH Electric Show Car. Consists of a sand-colored vintage washed cotton T-shirt, half-brushed cotton fleece crew neck and hoodie, canvas, neoprene, suede canvas baseball cap and racing gloves, coated and embroidered with a black spray effect. increase.

The limited edition S-Class is Abro’s third collaborative project with Mercedes-Benz and the second collaborative project with Mercedes-Maybach. On December 1, 2021, Mercedes-Benz opened the door to the Loubel Museum in Miami during Miami Art Week to showcase Project MAYBACH. This is a show car that illustrates the potential of future electrical design. A year ago, Abro and Wajiner united with a passion for enriching conversations about gorgeous design and rethought the Mercedes-Benz G-Class at Project Gerendewagen.

Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG, said:: “I am very proud of the work I created in collaboration with Virgil. Project Geländewagen, which set the benchmark for fashion / automobile collaboration with the iconic G-Class, brought the outstanding legacy of Mercedes-Maybach to the future. Up to Project MAYBACH, we have truly broken new ground with Virgil. The limited edition Maybach by Virgil Abloh demonstrates the coexistence of innovative design with the ultimate craftsmanship currently available on the street. increase.”

Bettina Fetzer, Vice President of Communications and Marketing at Mercedes-Benz AG, said: “Teaming up with Virgil on Project MAYBACH was a unique and exciting journey on Mercedes-Benz Zeitgeist, co-creation and contemporary luxury ideas. Developing affordable elements in collaboration with Virgil It was important for both parties to move forward with the cooperation. The limited edition Maybach and Capsule collection by Virgil Abro created a truly outstanding customer experience and we are honored to be able to introduce them. “

Working with Abro is just one way for the Mercedes-Maybach brand to continue to be rooted in innovation and evolution. Looking to the future, Mercedes-Maybach will launch the first fully electric model for retail sale in 2023. Sustainability is not only related to drive technology, but also to the materials used in vehicles. During the development process, Mercedes-Benz prepares a recycling concept for each model. In this concept, all components and materials are inspected for compatibility with different stages of the recycling process. The ultimate goal is to reduce the environmental impact of the materials used in the manufacture of all Mercedes-Benz vehicles.

sauce: Mercedes-Benz

https://www.automotiveworld.com/news-releases/virgil-abloh-and-mercedes-maybach-create-the-ultimate-legacy-car/ Virgil Abloh and Mercedes Maybach create the ultimate legacy car

Back to top button