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Tesla defeated Mercedes in third place in the US luxury registration until September.

Tesla has passed Mercedes-Benz According to Experian data, it ranked third in luxury car registration from this year to September.

NS Electric car maker There seems to be enough momentum to close the gap with No. 2 Lexus US luxury leader BMW Before the end of the year.

Experian data show that Tesla registered a total of 230,855 vehicles in the first three quarters of the year, passing 213,708 vehicles through Mercedes. Lexus was second with 245,864 and BMW was the market leader with 259,237 in nine months.

In last month’s Experian report Comparing registrations up to August, Mercedes was still in third place, but Tesla surged. According to this month’s report, Tesla’s sales were up 76% compared to last January-September, while Lexus was up 33% and BMW was up 36%.

The remarkable rise in California automakers occurs as chip shortages impose supply constraints on the battle of luxury buyers. By using software for features that were previously controlled by the chip, Tesla was able to survive the semiconductor shortage better than some rivals.

Jessica Caldwell, Executive Director of Insights at Edmonds, said: She also said that Mercedes is generally struggling with consumers.

“Given the lack of chips, automakers are working on different levels of difficulty, so it’s probably premature to make a long-term declaration, but it shows Tesla’s strength.” Coldwell said.

Tesla is also preparing to open a second US factory near Austin, Texas. Business in CaliforniaAccording to CEO Elon Musk.

In addition to its current lineup of two sedans and two crossovers, Tesla plans to launch Cybertruck pickups from its Texas plant next year, with a large number of pre-orders. Musk said supply was the issue, not demand.

Tesla has also steadily increased prices, often suddenly and suddenly. Rivals are also charging more for their cars at the dealer level, with much higher transaction prices than last year due to supply constraints.

Caldwell said Tesla’s ferocious momentum may not last forever, but as consumer tastes change, EV makers are clearly gaining momentum compared to their traditional rivals. rice field.

“Tesla will eventually lose some of its cash. No brand can be’it’s brand’forever,” Caldwell said in an email. Automotive News.. Tesla defeated Mercedes in third place in the US luxury registration until September.

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