Tesla has confused customers and industry observers this week after CEO Elon Musk announced the cancellation of the top-of-the-line model S Plaid +, which will be available a few days before it’s due.
The Model S was first launched in 2012 and has partially contributed to the significant improvement in public awareness of battery EVs that led to the resurgence of today’s electric models. With the rise of rivals, it’s time for Tesla to significantly update the Model S to stay competitive.
Some of Tesla’s updates in early 2021 were a selection of three new powertrains-the long-range standard model, the powerful Plaid model, and the range-top Plaid + version. The strange name is a humorous quote from Mel Brooks’ sci-fi comedy “Spaceballs,” which is said to have caused the spacecraft to move very fast and achieve “Plaid” speed.
The Model S Plaid + has 1,100 horsepower, reaches 60mph in less than 1.99 seconds, and is said to be able to travel 520 miles on a single charge. All of these numbers are significantly higher than those offered by rivals, like the original 2012 Model S, to further secure Tesla’s position as a major EV maker in the coming years. I thought.
However, Tesla seems to have abandoned the original model plan and abandoned the top Plaid + version of the range. CEO Mask said in a tweet thread on June 6th: Plaid is so good that you don’t have to. Accelerate from 0 to 60mph in less than 2 seconds. The fastest production car of all kinds. You have to feel credible. ”The reaction to this thread is that Tesla critics have over-promised the product because Plaid + customers are confused about what their pre-orders will be. I’m quoting it as another example. Enough.
There are many indicators that can measure EV, but range is arguably the most important. Early EVs had a very short range and took a long time to charge, limiting their utility for drivers with long commute times and restricted charging access. A common theme among Tesla critics was that the 520-mile range claimed by Plaid + was too true for Tesla to achieve with a production model. Most Ironically, Tesla accused Tesla of promising state-of-the-art EV technology to seduce buyers and accused it of not being fully delivered when it was time to actually build a new car.
Currently, with the cancellation of the Plaid + model, Tesla’s longest range vehicle will be the 412 mile Model S Long Range. The numbers are still impressive in their own right, making it easier to beat the Model S Long Range in front of rival EV models, but with a 21% reduction in range compared to what Plaid + claims. ..
Most of the competitors in the EV sector today are developing models in the 200-300 mile range. This is well tolerated by most buyers. As a result, Tesla’s Model S Long Range still offers the longest range compared to its existing competitors. In other words, buyers looking only at performance metrics will choose Tesla. But if a new rival like Lucid can sell the new model as promised, it can steal a long-range crown from Tesla. For example, the Lucid’s Air sedan will be launched in late 2021 and promises an industry-leading 517-mile range.
Whatever the reason Tesla decides to cancel Plaid +, the mask suggestion that Plaid + is “not needed” should be taken with just a pinch, as the regular Plaid model is “just right”. Throughout the automotive industry, OEMs offering high-performance models tend to offer slightly upgraded versions of these models at even higher prices. Further power. In either case, the OEM charges much more for the upgraded model, resulting in more profit from that model. Given that Plaid +’s retail price was expected to be $ 30,000 higher than regular Plaid, we don’t want to miss the opportunity for Tesla to make more money per model.
Another possible reason Tesla may have canceled Plaid + is the fact that the performance of the upgraded 18650 battery cell did not meet company expectations. Alternatively, supply chain pressures such as industry-wide semiconductor shortages and rising raw material prices may have led the company to reach out to other areas.
https://www.just-auto.com/comment/tesla-cancels-range-topping-model-s-plaid/ Tesla cancels the top-range Model S Played +.