Tata Motors Introduces ‘Fleet Verse’: A Digital Marketplace for Commercial Vehicles
Tata Motors, one of India’s prominent automobile manufacturers, has unveiled Tata Motors Fleet Verse, a comprehensive digital marketplace tailored for its commercial vehicles. This innovative platform is designed to facilitate seamless transactions through Tata Motors’ extensive dealership network across India, employing a direct-to-dealer payment system.
The Fleet Verse platform boasts several key features aimed at enhancing user experience and efficiency:
- Smart Search Vehicle Discovery: Users can explore Tata Motors’ extensive portfolio comprising over 900 models and 3000 variants of commercial vehicles.
- Product Configurator: This tool allows users to input their specific business requirements, applications, and preferences, generating tailored recommendations for the most suitable vehicles.
- 3D Visualizer: Potential customers can visualize both the exteriors and interiors of vehicles in realistic 3D detail, aiding in better decision-making.
- Vehicle Online Finance: Fleet Verse collaborates with leading financial institutions to provide swift and hassle-free finance application processes, ensuring quick approvals.
- Vehicle Online Booking: Customers have the convenience of booking their desired commercial vehicles directly through the platform.
Bharat Bhushan, head of Digital Business at Tata Motors Commercial Vehicles, emphasized the platform’s goal to streamline the commercial vehicle ownership experience, making it rapid, intelligent, secure, and dependable.
In recent developments, Tata Motors announced an impending price hike of up to 2% across its entire range of commercial vehicles effective July 1, 2024. This adjustment is in response to rising commodity prices, aimed at mitigating their impact. Despite these market adjustments, Tata Motors recorded a 2% year-on-year increase in commercial vehicle sales, selling 29,691 units in May.
The introduction of Tata Motors Fleet Verse signifies a strategic move towards digitization and customer-centric solutions in the commercial vehicle segment, aligning with Tata Motors’ commitment to innovation and customer satisfaction in the Indian automotive market.
