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Stellantis Banking Raises $ 22.5 Billion From In-Vehicle Software Purchases by 2030

Stellantis is participating What looks like all other car makers By targeting revenue from Software update Subscription Services — In this particular case, the Automotive Group expects $ 22.5 billion by 2030. In-car purchases are important here, and in many cases, the functionality of the hardware already installed is even’s good for It’s a business, but depending on who you ask, it doesn’t always look like this: Good business.

“Within three years, 100% of Stellantis vehicles will be renewable at OTA,” said Carlos Tavares, CEO of Stellantis, at the company’s Software Day event on Tuesday. “Software is one of the key pillars of Stellantis’ sustainable future.”

To achieve this goal, the company has partnered with a few companies, including iPhone maker Foxconn, Google’s self-driving subsidiary Waymo, and rival car maker BMW.The latter recently made news given plans to charge a subscription for use of Pre-installed equipment such as heated seats. All of these partnerships will increase the cost of features after the purchase of the vehicle. It’s a relatively new concept and not all new car buyers are involved.

VP Mamatha Chamarthi of Stellantis Software explained These types of upgrades Not limited to off-road satellite radio and GPS maps. She has shown that customers will be able to wirelessly purchase updates that increase the horsepower of their Dodge lineup of vehicles and improve the traction performance of Ram Trucks.

“Dodge is under development Performance upgrade“Actually, it will be available next week, including driver-adjustable software that instantly boosts horsepower while maintaining vehicle emissions compliance,” Chamalti said in a Software Day presentation. Alfa Romeo To increase sportiness and take the driver-centric experience to the next level. “

As Chamarthi mentioned, some of these OTA purchases are coming sooner than others and will offer a variety of new maps and radio stations for navigation, as well. However, it is arguable whether the various planned products will actually generate the revenue the company expects. That said, Tavares says the revenue generated from selling these new features will be reinvested to provide even more features.

Therefore, when it comes to Stellantis, a “play and pay” business model may be unavoidable.

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