MG Motor has been busy for the last two years since its official debut in India with the Hector SUV. Targeting the midsize SUV segment may have been a natural choice, but the company has since since ZS-EV, Hector Plus, and even premium Gloucester Here, SUVs are looking to strengthen their digital presence to reach existing and prospective customers. In the days of Covid-19, digital strategy remains at the core of MG Motors India, but subscription-based models are also boosting the pace.
Like most car makers in the country, the second wave of the Covid-19 pandemic wasn’t MG-friendly. After launching Gloucester Hector In addition, restrictions and lockdowns were imposed in most of the countries, requiring a pause. Gaurav Gupta, chief commercial officer and senior vice president of the company, acknowledges that the industry as a whole is likely to face challenges over the next few months, but also gives hopeful comments. .. “We don’t expect a full rebound, but we expect something close to it,” he told HT Auto. “From July or August, the industry can start to move forward in a planned manner.” I think. After that, no one knows what’s ahead and when the third wave will come, so we need to figure out how to move forward from there. “
Gupta is driving MG’s focus on digital initiatives and paving the way for progress. “MG is a digital-based company from the beginning. In fact, we were the first company to start (accept) online bookings from the first car itself, and if you still want to buy a car today, the full price online. You can do that by paying for it, “he says, claiming that the Gloucester SUV backorder is” four digits. “
Gupta is considering supporting its existing product portfolio, but further explains that its new product launch plans are on track. “We are looking at smaller SUVs later this year, and at the same time we are looking at additional EVs (electric vehicles) next year,” MG said in its domestic EV portfolio.
The ZS EV was the company’s first battery-powered product here and is now also available in subscription-based models. In fact, Gupta believes that the subscription model in this country may not be well known at this time, but will only increase in the future. “Subscriptions are a very compelling proposal and are gradually being established in the country,” he says. “In New Normal, subscriptions will be an option for people to start considering.”
https://auto.hindustantimes.com/auto/news/product-plans-remain-unchanged-digital-outreach-remains-the-focus-mg-motor-41623233799670.html Product plan unchanged, digital outreach continues to focus: MG Motor