HT Auto has caught up with Aditya Reddy, Vice President of Marketing and Sales at OneMoto, to gain insight into its business plans and strategies to increase market share.
India’s electric motorcycle space has seen a lot of activity lately. Many new players are stepping into the fast-growing space and dominating the market. One such player is One Moto India, a premium EV brand in the UK, which has already introduced several products in the country. HT Auto has caught up with Aditya Reddy, Vice President of Marketing and Sales for the brand, and gained insight into its business plans and strategies to increase market share.
Question: How do you plan to deal with the brand’s recent developments and celebrities in the same business?
Answer: Here, the focus and target segment of the brand are different. One Moto India has already launched three models in a row, winning the premium segment of the market. In the future, we are also considering introducing products to win the B2B sector of last mile delivery. In addition, the brand believes that after-sales support is important. Therefore, from the perspective of providing after-sales support to our customers, we are making every effort to expand our reach.
Question: How do you think EV motorcycles will be shaped in the next few years?
Answer: Understanding the current pace of acceptance and growth, we can expect significant adoption across the country over the next five years. According to expectations, the sector is expected to grow 87% over the next five years, given government institutions, subsidies and environmental awareness.
Question: I have Electa, Commuta and Byka for sale in the Indian market. Which model are you planning to launch?
Answer: Within six months of launching the brand in India, we brought three products to the street: Byka, Commuta and Electa. We recommend that you release two more EV motorcycles due to the overwhelming response. In addition, there are plans to enter the commercial four-wheeled vehicle market.
Question: What is your after-sales plan?
Answer: One Moto is already actively branding to ensure support for Last One Mile. We recently launched RSA in partnership with Global Assurance. In addition, we have introduced door-to-door service facilities to improve the customer experience. On top of that, we understand that electric vehicles are still a new concept for electric vehicle passengers and we need to better understand the better maintenance of electric vehicles. Unlike the ICE products that have stayed here for many years, this is a very different experience. To fill this gap, we plan to launch an awareness campaign on how to use EVs efficiently and maintain them for long periods of time and how to manage battery life.
Question: What is the monthly production capacity of one moto?
Answer: Currently, the monthly production capacity is 2500 units, and we aim to secure an annual production capacity of 100,000 units by the end of 2024.
Question: What do you think of the current government policy on EVs?
Answer: In India, things are accelerating in the field of electric vehicles. New players have advanced to explore the possibilities. And the car giant is continuously announcing products in space. Motivation and motivation are only the result of government-supporting policies. By discussing battery replacement policies and focusing on the charging station infrastructure, we can expect to establish a strong framework for the entire industry. Yes, a little more push towards in-house R & D acts as a catalyst for the entire sector.
First release date: April 14, 2022 8:55 pm IST
https://auto.hindustantimes.com/auto/news/one-moto-to-ramp-up-production-to-1-lakh-evs-per-month-by-2024-41649946639566.html One Moto launches two new EVs, boosting production to 10,000 rupees annually