Kar Q & A: “Time bomb” with a shortage of engineers

This week, Noregon, a provider of commercial vehicle diagnostic and repair software and data analysis solutions, announced that it will hire Sandeep Kar as Chief Strategy Officer. Kar is responsible for accelerating the growth, development and competitive differentiation of the company.

Kar was previously Chief Strategy Officer of Fleet Complete. Prior to that, he was Global Vice President of Automotive and Transportation at Frost & Sullivan. “His wealth of knowledge and foresight will be a great asset to the company in preparing to achieve unprecedented growth,” said Bill Hathaway, CEO of Noregon. ..

As he stepped into his new role at a company based in Greensboro, North Carolina, Carr took the time to answer a few questions dedicated to Freight Waves. This transcript has been edited for length and clarity.

FREIGHTWAVES: What made you so attracted to Noregon?

KAR: “For the past 20 years, I have been investigating and analyzing connected car technologies and their increasing entry and penetration into the market. Of these technologies, diagnostics and forecasting (predictive maintenance) are the industry’s leading fleets. We have received one of the strongest demands from drivers, technicians, and other groups. Our industry focuses on driver shortages, which is arguably the biggest constraint on long-term sustainable growth. It is one of.

“But another time bomb that is just as important and can have a chain impact on every corner of the industry is a shortage of technicians. Trucks, buses, trailers and other commercial vehicles and their subsystems. Are becoming more and more sensored. The level of distributed electronics in these vehicles is increasing rapidly, and there is a serious shortage of skilled technicians who can maintain and maintain commercial vehicles equipped with these sensors. Given the fact that the industry is facing, this exacerbates the problem of technician shortages, a long-term trend that is similarly affecting large and small fleets worldwide.

“Now is the time to build an innovative and sustainable business model that will significantly improve vehicle uptime and utilization. I always leverage commercial vehicle technology and market expertise to diagnose and predict. We have been enthusiastic about developing short-term, medium-term and long-term growth strategies for leading innovators in our field.

“I know Noregon and have been following it for over a decade. They have revolutionized the commercial vehicle service and maintenance industry in North America and are now partnering with automakers in North America and elsewhere in the world. And is in a position to strengthen relationships. It has also created tremendous brand equity and industry credibility. I have also known Noregon founder and CEO Bill Hasaway for many years, and he and his We have praised the strong and respected business that the team has built.

“So when the opportunity to lead Noregon’s corporate strategy emerged, I decided to take it. The range and economies of scale that Noregon enjoys would further enhance its competitive differentiation. At the same time, it provides a strong baseline for expanding current revenue streams and creating and implementing strong and sustainable growth strategies that generate the benefits of the new Blue Sea.

“My mission is to position Noregon as the center of service and maintenance for commercial vehicles, as digitalization will change the outlook for the industry and make a big difference in the transportation industry.”

FREIGHTWAVES: How does your skill set match Noregon’s goals?

KAR: “Transportation and logistics are the backbone of the country. 80% of what we consume every day travels by truck. As they say, if you buy it, the truck brought it. I started to take a big interest in this field from an early age. My first job after graduating from engineering was truck OEM. My master’s thesis was about heavy truck dynamics. And I was a management consultant. He spent 15 years in the global commercial vehicle industry as a Chief Strategy Officer, one of the world’s largest telematics solution providers with a strong presence in North America, Europe and Australia.

“In summary, I have been working closely with various departments, regions and global operations in the transportation industry for over 20 years, including global commercial vehicle OEMs, tier 1 suppliers of vehicle systems, fleets, governments, regulatory agencies, legislators, Financial industry. This provided us with the opportunity to scan and identify trends in technology, metrological economics, applications, and markets related to the transportation industry.

“As an industry analyst and advisor, I have advised industry holding companies to readjust their business models to embrace the changes brought about by digitalization. As a result, services and solutions are more important than the product itself. Diagnosis and Prediction is an area that enables OEMs, Tier-1, telematics solution providers, and service and maintenance providers to create service and solution-centric business models.

“Most of my strategic advisory work is diagnostic and predictive maintenance-led to facilitate the transition from commercial vehicle OEMs and Tier 1s from transactional connections with fleets (the relationship ends when the truck is sold). The focus is on being able to create a revenue stream for the relationship connection (where the relationship begins when the truck is sold). Noregon is the center of the digitized service and maintenance industry. Therefore, my skills, expertise, and experience are in good agreement with Noregon and its intended growth trajectory. “

FREIGHTWAVES: What are your first top priorities?

KAR: “By combining organic and inorganic growth strategies, we will accelerate Noregon’s market share expansion.

“Continuously scan the industry to increase growth opportunities and surgically pursue the most influential technologies, applications, and markets to deliver value to the commercial vehicle service and maintenance industry.

“We will strengthen Noregon’s competitive differentiation through product, service and solution-driven innovation, enabling us to further enhance customer satisfaction while delivering unmatched value to our target customer groups and segments.

“We will drive strategic expansion into adjacent markets and new global markets.

“We will continue to develop strong and synergistic partnerships with automakers, system suppliers, commercial vehicle service and maintenance providers, repair facilities, fleets, distributors, and all equity holding groups.

“Strengthen the resonance and centrality of the Noregon brand as the nerve center of commercial vehicle health and uptime.”

FREIGHTWAVES: What do you think is the biggest challenge / hurdle?

KAR: “Commercial vehicles are now recognized by many as computers with wheels. These trucks are designed and built to provide both fleets and owner-operators with the lowest total cost of ownership value proposition. If you unpack the fleet TCO [total cost of ownership]You will find that driver costs, fuel costs, truck leasing and financing costs are some of the biggest costs following service and maintenance.

“Consulting with fleet managers and owner-operators, properly maintained trucks can reduce both fuel and driver costs, as well as service and maintenance costs in the long run, diagnostic and predictive technologies. It can have a direct and indirect impact on reducing vehicle TCO.

“Advanced diagnostic and predictive maintenance solutions such as those offered by Noregon can quickly and accurately diagnose problems, anticipate imminent failures, and provide the most efficient prescriptions for downtime, truck maintenance and maintenance. Helps reduce costs and keep drivers and vehicles on the road. Service and maintenance processes and practices.

“Commercial vehicle operators face a rapidly increasing level of skilled technician shortages in the face of the drastic changes brought about by the tightening of the regulatory environment and the changes made in first mile and last mile logistics. For scheduled or unscheduled service / maintenance events, diagnostic and predictive solutions allow technicians to quickly identify problems and service and maintain commercial vehicles. Reduces the burden on service and maintenance providers and improves service standards that help trucks. Drivers, owners, fleet managers and our economy.

“With these technologies, relief reaches the scene of the crisis, and there is a revolution in which accurate diagnostics and predictive analytics not only provide descriptive insights to the industry, but also predictive and normative insights. This has made vehicle uptime. Diagnostic tools and solutions have already become a trusted wingman for 21st century engineers, bringing significant benefits to fleet-owned businesses.

“The North American commercial industry has several regulations that span emissions, safety, service hours, etc. Effective and efficient diagnostics and predictive maintenance allow fleets to comply with these regulations, for example. Well-maintained and well-maintained trucks not only reduce carbon dioxide emissions, but also reduce vehicle fuel consumption. A well-maintained and maintained truck braking system made possible by good diagnosis. Not only can you reduce stopping distances, but you can also reduce tire wear. Also, the time-efficient diagnostics made possible by solutions such as JPRO not only return the truck to the highway, but also HOS. You can get more driving time from your driver in a regulated environment. “

FREIGHTWAVES: I would like to see us by next year …?

KAR: “… We will further increase our market share in trucking while expanding into new adjacencies and segments both in North America and elsewhere. Also, our business model is to reduce vehicle downtime and be higher. It features an excellent combination of products, services, and solutions that work together to enable a level of vehicle availability.

“I want to develop an iterative process driven by decision-making based on corporate strategy, which further strengthens Noregon’s end-user-focused product planning and distribution model, with Noregon as an engineer. It will be able to efficiently handle service and maintenance requests. A new generation of commercial vehicles. “ Kar Q & A: “Time bomb” with a shortage of engineers

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