Auto News

IzmoEmporio tool keeps shoppers on Buckeye Honda’s website

The dealership, which sold 1,718 new and used vehicles last year, has been working to fine-tune its messaging around the experience.

The company initially branded the tool as a virtual showroom on its website, but has since tweaked its approach to encourage more use. It’s listed as a “build and price” tool to attract prospective customers, but in the service and parts menu it’s called “accessorize your car”. I purchased a vehicle.

Vehicle configurators are common on manufacturers’ websites.

The traditional approach is for shoppers to assemble and price a vehicle on the automaker’s site, research specific nameplate trims and options there, and then be referred to a dealer in their area. .

However, Thomas believes there is value in having a configurator that helps with research and keeps consumers on the dealer’s website for a longer period of time.

“We all know that the more time our customers spend on our site, the more likely we are to sell a car,” says Thomas. “I don’t think we’re necessarily trying to compete with manufacturers, but when a customer gets to our site, they don’t have to leave our site to visualize what they might not have in stock. There is none. .”

https://njcar.org/automotive-news/dealer-headlines/tool-keeps-shoppers-on-dealership-website/ IzmoEmporio tool keeps shoppers on Buckeye Honda’s website

Back to top button