Auto News

IzmoEmporio tool keeps shoppers on Buckeye Honda’s website

The dealership, which sold 1,718 new and used vehicles last year, has been working to fine-tune its messaging around the experience.

The company initially branded the tool as a virtual showroom on its website, but has since tweaked its approach to encourage more use. It’s listed as a “build and price” tool to attract prospective customers, but in the service and parts menu it’s called “accessorize your car”. I purchased a vehicle.

Vehicle configurators are common on manufacturers’ websites.

The traditional approach is for shoppers to assemble and price a vehicle on the automaker’s site, research specific nameplate trims and options there, and then be referred to a dealer in their area. .

However, Thomas believes there is value in having a configurator that helps with research and keeps consumers on the dealer’s website for a longer period of time.

“We all know that the more time our customers spend on our site, the more likely we are to sell a car,” says Thomas. “I don’t think we’re necessarily trying to compete with manufacturers, but when a customer gets to our site, they don’t have to leave our site to visualize what they might not have in stock. There is none. .” IzmoEmporio tool keeps shoppers on Buckeye Honda’s website

Back to top button