Harley-Davidson regains leadership in India’s high-end motorcycle segment

Iconic American motorcycle brand Harley-Davidson Regained leadership in India’s luxury motorcycle segment. This was inspired by a partnership that seems to have revived property in India.

Despite the harsh market environment COVID-19 Due to confusion, Harley-Davidson became a top seller in the segment of 1,000cc and above, with a share of 37% in the previous year (FY22) and 27% in FY21.

According to data from the Indian Automobile Manufacturers Association (SIAM), Hero MotoCorp sold a total of 601 Harley-Davidson motorcycles in 2010. Of these, 531 were in the 1,000cc or larger segment and were mainly driven by pans. America 1250 Special and Sportster S Motorcycles.

In contrast, the number of Harley-Davidson motorcycles sold in the previous year (FY21) was only 206.

Harley-Davidson is fighting ahead victory Indian motorcycle sold 336 units, India Kawasaki Motors – 283 units, Suzuki Motorcycle India – 233 units, Honda Motorcycle & Scooter India (HMSI), 71 units in the category of 1000cc or more in FY2010.

“Since Hero MotoCorp took over the exclusive sale of our products, our customers have been guaranteed sales, services and parts, so there is a lot of demand across our range. We’ve done a lot of customer connectivity initiatives to help boost sales, “Hero MotoCorp’s dealer in northern India told ET on condition of anonymity.

The market leadership in this segment is about two years after the homemade motorcycle giant Hero Motocorp was responsible for the sales and distribution of the Harley-Davidson brand in India.

Since then, Hero MotoCorp has expanded its Harley-Davidson distribution network to 13 full-fledged dealers and 10 authorized service centers nationwide, exclusively for Harley-Davidson customers.

“Hero MotoCorp has also been very active in mobilizing the Harley Owners Group (HOG), which has been very popular in India on April 9-10 this year after a two-year hiatus. The rally has been revived. More than 540 Harley-Davidson riders from all over the country participated in the Western HOG Rally in Maha Valley Schwa, “said the Harley-Davidson owner who participated in the Western HOG Rally. .. The next such event is the Southern HOG Rally, which will be held in Hyderabad from August 26th to 27th.

In October 2020, after an American company decided to suspend operations in India, Hero Motocorp took over the sale of Harley-Davidson motorcycles, parts, accessories and merchandise in India. The company then set up another industry to promote new Harley-Davidson product businesses and domestic product distribution. Harley-Davidson regains leadership in India’s high-end motorcycle segment

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