Ford unveils a redesigned Ranger truck with new Raptor Performance models.

2024 Ford Ranger Raptor


Detroit — ford motor on Wednesday unveiled a redesigned Ranger midsize pickup truck for the U.S., including a new Raptor Performance model.

The addition of the Raptor – starting at $56,960 – is part of Ford’s plan to add more high-profit variants to boost profits for the company. pour billions of dollars to electric vehicles.

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Ford Chief Executive Jim Farley told investors last month that special vehicles such as the Raptor share about 80% of parts with regular models, but contribute 30% higher contribution margins. “We have doubled our capital efficiency,” he said.

Ford expects the Raptor to account for about 10% of Ranger sales in the U.S., according to Gretchen Sauer, Ford’s pickup marketing manager.

“Raptor will be the top of our Ranger offering,” said Sauer. “We plan to increase the overall transaction price of the Ranger.”

2024 Ford Ranger Raptor


Ford declined to disclose the Ranger’s current average transaction price. His Edmunds, an automotive research firm, reported it was around $41,300 as of last month..

Powered by a 3.0-liter EcoBoost V6 engine, the Ranger Raptor is now available as an F-150 full-size pickup and Bronco SUV.

Ford is also increasing the starting price for standard Ranger models that include additional tech and safety features. Prices for his entry-level XL model start at $34,160, up about 18% from his $27,400 for the current model. The Ranger Raptor increases the starting price of the vehicle’s top price by 34%. Prices include mandatory destination charges.

Orders for the 2024 Ranger will begin this month, with the vehicle expected to arrive at dealers later in the summer.

global pickup

US sales of the Ranger Ford’s large F-series truck, the miniaturization of pickups is important to the Detroit automaker’s global sales. Ford produces this vehicle at his five different plants around the world and sells it in over 180 markets.

The Ford brand will sell more than 1 million pickups globally in 2022, and Ranger sales have more than doubled from a decade ago, surpassing 300,000 last year, according to the automaker. According to industry data, the Ranger is second only to the Toyota Hilux in global sales.

2024 Ford Ranger Raptor


Jim Baumbick, Ford’s vice president of product development and quality, told CNBC: “We are clearly No. 2 in the world and have our sights fully set for the top of the podium.”

Ranger sales in the US were down about 40% last year. This is as the automaker battled supply chain problems and prioritized production of the Ford Bronco SUV, which saw sales. 3 times or more It will exceed 117,000 in 2022.

ranger vs bronco

Both the Ranger and Bronco are built in the Michigan factory, with a sort of push-pull going on in their respective production.

“Ford is trying to decide which cars to build at any given time, but that could change back and forth,” said Stephanie Brinley, principal auto analyst at S&P Global Mobility.

Baumbick said he spends a lot of time balancing Ranger and Bronco production at Ford’s Michigan assembly plant.

“It’s a challenge. It’s a good question. There’s an incredible demand for both Broncos and Rangers,” he said. “When we launch a new Ranger, we’re always going to have him balance the two.”

2024 Ford Ranger XLT Sport


The Ranger fits between Ford’s compact Maverick pickup and the automaker’s full-size F-150 and larger F-Series trucks. The Ranger has been redesigned for the first time since Ford released his well-received Maverick pickup for 2021.

To help differentiate the pickup, Ford added more features and power to the Ranger. It’s also 2 inches longer in width than the current generation truck.

The 2024 Ranger comes standard with a 2.3-liter turbocharged engine that makes 270 horsepower and 310 ft-lbs of torque. The 2.7-liter V6 twin-turbo engine currently installed in the F-150 and Bronco SUV will also be available. Its engine produces 315 horsepower and 400 ft-lbs of torque.

The Ranger Raptor comes standard with a 3.0-liter EcoBoost V6 engine expected to produce 405 horsepower and 430 ft-lbs of torque, best-in-class.

A Bronco SUV in production at Ford’s Michigan assembly plant on June 14, 2021.

Michael Weiland | CNBC Ford unveils a redesigned Ranger truck with new Raptor Performance models.

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