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Ford Dealer Building Standalone Bronco Showroom With Ambitious Expansion Plan

Based on the rendering, these Bronco-only dealers make the most of the family crest with a number of branded items in clothing, bags and other accessories. It’s almost Apple Store-like in nature, focusing on the customer experience and itself consolidating Bronco’s name as a celebrity. It seems like a pretty good idea to me, considering that the showroom dealers specialize in everything related to backing hoses, rather than diluting the entire product line. This setting should make the micro-buying process more cozy, like sitting around a fireplace and ordering an SUV instead of entering a huge sterile warehouse.

How likely is it to put a decent latte there? Maybe Starbucks needs to pair with them to provide a stable flow of latte and potential future buyers.

Do you have any hints? Send notes to writers: kristin.shaw@thedrive.com

https://www.thedrive.com/news/40133/ford-dealers-to-build-standalone-bronco-showrooms-in-ambitious-expansion-plan Ford Dealer Building Standalone Bronco Showroom With Ambitious Expansion Plan

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