Ford Advertising Star Celebrities Sydney Sweeney, Dee Bryant, Kai Lenny

Eric Helin, Global Executive Creative Director of Wieden+Kennedy New York, one of five agencies participating in the campaign, said in a statement: “These aren’t isolated examples or one-off collaborations with celebrities. They’re real stories,” he said, noting that the new “Built Ford Proud” piece is at the beginning of “telling the story of Ford owners.” He said he hopes that it will not be too much.

In addition, there are many tie-ups with videos and goods with the three stars of the campaign.

With Sweeney, known for her roles in hit series such as “Euphoria” and “White Lotus,” Ford will debut a “women’s workwear collection” in collaboration with Dickies. To support her campaign, she will also host a series of vehicle maintenance her tutorials on her TikTok channel, her Syd’s Garage, which boasts 1.5 million followers.