Even before the COVID-19 pandemic began, sales of electric bicycles were growing at a remarkable rate in the United States. However, since the pandemic began, sales of electric bicycles have skyrocketed. Currently, the latest figures show that sales of electric bicycles are not chilling quickly.
The latest numbers have been edited by NPD It also shows that the growth rate of electric bicycles for the 12 months until July 2021 is 240%.
Interestingly, however, typical cycling equipment is growing at a rate of only 15%, indicating that electric bicycles are leading the growth of the cycling industry as a whole.
And what makes this even more impressive is that these numbers The significant increase in sales seen at the beginning of the pandemic nearly two years ago.
Some were worried that they might be seeing an electric bike bubble in which new riders rush to buy an electric bike after the first blockade was lifted in early 2020. The electric bicycle industry has seen unprecedented and sustainable growth.
Pandemics have reversed years of sluggish sales of non-electric bicycles and eventually returned the category to the growth line, but e-bikes often double, triple, or even quadruple existing growth. I made it.
The improved usability of electric bicycles has led many drivers and public transport riders to eventually switch to motorcycles by removing the major hurdle of cycling.
Although research shows that Electric bikes can provide about as much exercise as pedal bikes (And sometimes more, Believe it or not), The additional benefit of pedal assist means that the rider does not sweat like a typical pedal cyclist and does not come to work.
Throttle-enabled electric bikes available in North America take their benefits one step further, minimizing pedaling or cycling at speeds up to 20 mph (32 km / h) without pedaling at all. Provides functionality. Throttle-enabled electric bikes also feature pedal assist, so riders can always rely on the power of the pedals to add as much exercise as they need. These benefits are in addition to the significant commuting time savings offered by urban electric bikes. In urban areas, bicycle lanes provide a speedy shortcut for passing through traffic jams.
Pricing remained relatively consumer-friendly, even though the pandemic pushed electric bike sales to overdrive.
When electric bikes first went on sale like hot cakes in early 2020 Almost all electric bike suppliers were left with empty shelves and warehouses.
In the United States, instead of price cuts, companies primarily stabilized the price of electric bicycles. Lead times have been extended for many brands, but there have been few cases of price cuts.
But as the pandemic progresses, Increasing pressure on pricing Includes shortage of shipping containers, soaring sea freight prices, rising raw material costs, deteriorating US / RMB exchange rates, etc. Many retailers slowly increased their prices.
Some of the biggest influences of pricing showed signs of stabilization, so Many retailers have already begun to reduce the price of electric bicycles to pre-pandemic levels.
This pricing movement happens when many brands are introducing new models to the market.
Rad power bike Announced an interesting new Electric bikes under $ 1,000 in the early days of the pandemic It targeted the urban commuting market. It quickly became an important demographic and grew exponentially when commuters began looking for socially distant alternatives to crowded public transport.
Many other companies like VanMoof, GoCycle, When cowboy It also targets this major commuter demographic with a more premium model designed to move commuters safely and quickly in the city while providing more sophisticated electronics and features. ..
At the same time, more recreation-oriented electric bikes have been introduced in the last few months. Fat tire Aventon Aventure e-bike And new Rad Power Bike RadRover6 Plus, And a new moped style electric bike like Updated Super73-ZX..
Continued growth in this segment is certain in the near future, as many interesting new e-bikes are on the market and some civilians have not seen a slowdown in demand for electric bikes.
Have you considered riding an electric bike right away for recreation or instead of traveling by car? Or have you already seen the light? Let us know in the comments section below!
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https://electrek.co/2021/10/05/electric-bicycle-sales-are-growing16x-higher-than-general-cycling-heres-why/ Electric bike sales are growing 16 times faster than regular cycling