Motorcycle

Ducati celebrates best-ever sales year, North America is number one market-Roadracing World Magazine

His passion for Ducati is greater than ever with 59,447 motorcycles sold worldwide. 2021 is the best year ever.

Ducati ended with record sales in 2021 and grew + 24% in 2020 and + 12% in 2019.

Double-digit growth in all major countries, including the United States, which has regained top market status, and Australia, which recorded + 50% compared to 2020.

The Multistrada V4 was Ducati’s best-selling and most popular motorcycle in 2021, with 9,957 motorcycles delivered to its customers.

The 2022 series has already received great praise from enthusiasts earlier this year, as demonstrated by the best order portfolio ever.

Borgo Panigale, Bologna – Ducati closed 2021 with 59,447 motorcycles delivered to customers worldwide, with sales growth of + 24% (48,042) in 2020 and + 12% (53,183) in 2019.

Claudio Domenicali, Ducati CEO: “2021 was a magical year for Ducati. We have delivered more than 59,000 motorcycles, a number never before achieved in the company’s 95-year history. We started our electrical era with the V21L prototype, which won the title of MotoGP Constructors World Champion for the second year in a row and foresaw the bikes that will compete in the MotoE Championship from 2023. In addition to causing suffering, activities have become more complex and have been forced into ongoing internal restructuring. The supply chain has caused delivery delays, but apologized to all Ducatiti and thank them for their patience. Despite all these difficulties, the desire to improve our employees here at Borgo Panigale and our subsidiaries around the world has helped us achieve these record results. We are investing in a very ambitious growth path to further improve our company by entering new market segments. Starting this year, we will be using DesertX to make very attractive proposals for adventure fans. Other ambitious projects are currently under development. The brand’s core values ​​of style, sophistication, performance and trust are more up-to-date than ever. Future growth will adhere to these values. Made in Italy, the unique combination of beauty, technology and uniqueness, including the best Made in Italy, provides an increasingly representative product to enthusiastic customers. “

In 2021, Ducati’s growth took place in all major countries. The United States regained Ducati’s main market position with 9,007 units, an increase of 32% in 2020, followed by Italy with 8,707 motorcycles (+ 23%). (In 2020) and 6,107 units by Germany (+ 11% in 2020). The Chinese market also grew to 4,901 units (+ 21%), France to 4,352 units (+ 12%) and the United Kingdom to 2,941 units (+ 30%).

Francesco Mircia, Vice President of Global Sales and After-Sales: Ducati: “With the delivery of 59,447 motorcycles to our customers, Ducati has recorded historic results and re-emphasized its solidity despite facing difficulties in all sectors due to the supply crisis. Sales grew by double digits in all major countries, from the United States to Australia, and new subsidiaries achieved a 50% increase. These results are quantitative and qualitative, including 84 new dealers. Both are also the result of extraordinary work aimed at the continuous improvement of the global sales network, focusing on the process to ensure Ducati’s “unforgettable” and the digitization of the omnichannel. An experience that perfectly reflects the company’s values. Now we will start 2022 with a more complete range. It has already received high praise, as shown by the best order portfolio ever, earlier this year. “

The great success gained during the year was confirmed by Multistrada V4. The Multistrada V4 was Ducati’s best-selling and most beloved bike in 2021 with 9,957 motorcycles delivered to its customers. The Ducati Scrambler 800 family sold 9,059 motorcycles and Monster sold 8,734 motorcycles.

These results were achieved despite the unpredictable situation caused by the supply crisis that has been going on for some time. It is still a very unstable situation and is destined to continue.

In 2022, Ducati unveiled nine new models in the Ducati World Premiere Web Series, helping to create a more complete range ready to meet the needs of motorcyclists of all types. Expectations are particularly high for the Desert X, a Ducati bike designed to tackle the most demanding off-road with 21-inch front and 18-inch rear wheels, long suspension travel, and sufficient ground clearance. A motorcycle that brings Ducati into a whole new world. As evidenced by the Panigale V4, it’s a symbol of how you can broaden your brand’s horizons without losing your brand’s roots and sporty identity. MotoGP bike for motorcyclists.

A dedicated section is available on the Ducati.com website to discover the range of Ducati 2022.

https://www.roadracingworld.com/news/ducati-celebrates-best-sales-year-ever-north-america-is-1-market/ Ducati celebrates best-ever sales year, North America is number one market-Roadracing World Magazine

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