Benelli is an Italian motorcycle company owned by China and has a history of 110 years. Founded in 1911. To commemorate the 110th anniversary of our founding, we have created a new commemorative logo created by the Benelli Style Center in Pesaro.
According to the company, the new logo represents a solid fusion of the past and the present. Benelli QJ CEO Yan Haimei said: “It’s a story of values, intuition and dreams, a man, an idea, a talent and a genius. Not only do we take great pride, but we are at a loss with a strong sense of responsibility and dedication. It’s a story that continues every day with a great passion, added by Haimei.
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The logo is made of the famous Pesaro lion, which is part of the Benelli company logo, and is made prominently. The designer tried to incorporate the lion into the logo as a symbol of a strong future. This is something that Benelli has been working hard under the leadership of its parent company, QJ Motor.
“Benelli is 110 years old and is truly honored to celebrate this historic milestone with all the fans of Casa del Leoncino – Paolo Markinelli, President of Benelli Historical Register, explains on this occasion. We invite you to Pesaro in September to properly celebrate this 110th anniversary. “
The commemorative logo is one of the company’s new initiatives to commemorate the 110th anniversary of the Officine Benelli Museum. In addition, “Benelli Week” will be held again this year from September 13th to 19th, 2021.
https://auto.hindustantimes.com/auto/news/benelli-rolls-out-commemorative-logo-on-110th-anniversary-41623231765021.html Benelli announces 110th anniversary logo