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Auto Nation buys naming rights for Miami Soccer Stadium

Auto Nation Inc, a major car retailer.Currently Exclusive and official car partner Major League Soccer Inter Miami CF has a stadium naming rights of 18,000 seats and has been renamed after AutoNation’s DRVPNK initiative to support cancer research and treatment.

AutoNation in Fort Lauderdale, Florida, said Friday that the deal with Inter Miami also included branding rights for the club’s first team training kit.

And with 3 year partnership, AutoNation extends its reach to Spanish-speaking customers. The deal includes “widespread television and digital exposure” through livestreaming through the Inter Miami app and the Inter Miami Spanish Streaming Show, the companies said in a press release.

No financial details regarding the partnership have been disclosed.

AutoNation also sponsors in-game goalkeeper saves. Auto retailers and clubs donate up to $ 100,000 in cancer research each year for each InterMiami savings.

In a statement, AutoNation’s Chief Customer Experience Officer, Mark Cannon, said, “DRV PNK Stadium aims to raise awareness of proven missions that have raised more than $ 26 million in the fight against cancer. “.

AutoNation is ranked number one in Automotive News‘A list of the top 150 dealer groups based in the United States and retailing 249,654 new cars in 2020. Auto Nation buys naming rights for Miami Soccer Stadium

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