Audi hopes the all-new Q5 SUV will drive the next phase of India’s growth

German luxury car maker Audi is accelerating sales growth in India with the launch of the all-new Q5 SUV, one of the volume drivers next month.

The company will begin booking for the next fifth quarter within the next few weeks. Last year, when India moved to BS-VI emission standards, it stopped selling the popular SUVs Q3, Q5 and Q7, and the company also decided to stop offering diesel engine options in the country.

“We are planning to launch the locally produced Q5 in November. We have been waiting for this for a long time. Some volume models such as the Q range are not, but so far they have been very strong. With all my strength there ” Balbir Singh Dhillon told PTI.

With this fifth-quarter launch next month, he added: We were in India. “

Audi India, which shares only annual sales, sold 1,639 units in 2020. However, for the first eight months of growth in 2021, we have already witnessed a 115% increase in sales.

“In terms of volume, we’ve already seen triple-digit growth this year, and we expect it to only rise in models from the fifth quarter onwards,” said Dillon.

Regarding the lack of popular mass-produced models such as the Q3, Q5 and Q7 SUVs in the Indian market, Dillon said when India’s emission standards changed from BS-IV to BS-VI last year, the company said, “Gasoline and electrification. Gasoline and Diesel Strategy to. “

The coronavirus pandemic has also delayed the official approval of new vehicles to comply with Indian regulations.

“Homologation is a long, time-consuming process, and the pandemic didn’t help, so it took a long time … Homologation usually occurs in about 9 months, but it’s delayed because of the pandemic. “He added.

All of these issues are currently delayed, “we will start booking a new Q5 within a few weeks and then start delivery next month.”

The new Q5 will be Audi India’s ninth product launch this year, including five electric vehicles.

“We have fulfilled our promise of having the most electric cars. No other manufacturer has brought in five electric cars in the volume segment. The promise of five electric cars in India is now fulfilled. We will fulfill our promise to continue the car with our gasoline strategy. “

He said without revealing the timeline that new petrol versions of the other popular models Q3 and Q7 will also be available in India in the future.

When asked about the problem of semiconductor shortages, he said I’ve managed it so far, but it’s been affected to some extent.

“So far, the headquarters has produced what we need, but of course I think some cars have a longer waiting period, either immediately or immediately. Consider a car. In a month, the waiting period increased by a month or so, “Dillon said.

(Only the headlines and photos in this report may have been reworked by Business Standard staff. The rest of the content is automatically generated from the syndicate feed.)

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Digital editor Audi hopes the all-new Q5 SUV will drive the next phase of India’s growth

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